Pilot Phase | The Awe Media

LIMITED TIME OFFER! 10 LED SCREENS AT JUST ~~9999/-~~ 999*/- WITH REAL-TIME AD UPDATES AND GEO TARGETED LOCATIONS

Overview

The pilot phase is a critical component of The Awe Media's strategic launch, designed to test the viability and effectiveness of our innovative advertising model using LED bags. This phase will run from September 2024 to December 2024 and will serve as the foundation for our full-scale deployment. The pilot aims to refine our technology, assess market response, and establish a strong operational framework. We will focus on implementing and testing the core aspects of our business during this phase before scaling up

Technology Testing

Deploy and test the LED bags equipped with digital screens for advertising.
Ensure the smooth operation of the Bluetooth-enabled app that controls the ads displayed on the bags.
Evaluate the functionality and reliability of the hardware and software under real-world conditions.

Market Validation

Assess the market demand for this new form of offline advertising technology.
Gather feedback from advertisers and delivery partners to refine our offering.
Measure the effectiveness of the ads in terms of visibility, engagement, and overall impact.

Operational Efficiency

Streamline the logistics and processes involved in deploying and managing the LED bags.
Develop best practices for working with delivery partners
Optimize the workflow for ad content management and deployment.

Customer Acquisition

Secure initial advertisers to participate in the pilot, targeting a base of 10+ advertisers by the end of the first month.
Demonstrate the value proposition of our advertising model to potential clients.
Build relationships with key stakeholders, including delivery companies and local businesses.

Objectives

Our Esteemed Partner

We are proud to partner with Uncle Delivery, a trusted and reliable local delivery service in Bangalore. As part of this partnership, The Awe Media provides Uncle Delivery with our innovative LED advertising bags that display dynamic advertisements for brands, ensuring maximum visibility as they move through the city.

a blue and pink background with a circular object in the middle

Deployment Strategy

Ad Engagement

Measure the visibility and engagement of ads displayed on the LED bags through qualitative feedback from delivery agents and observers.
Gather insights on the public’s reaction to the ads and the overall concept.

Initial Rollout

Bangalore as a Pilot City

Deployment of 10 LED bags

Partnership with Uncle Delivery

Operational Feedback

Collect feedback from delivery agents regarding the usability and practicality of the LED bags during their deliveries.
Analyze the efficiency of our app and content management system in real-time operations.

Advertiser Satisfaction

Engage with participating advertisers to understand their experience, satisfaction levels, and the perceived value of our advertising service.
Use feedback to make necessary adjustments to the service and technology.